Lilly Health Channel on YouTube earns Gold Web Health Award
INDIANAPOLIS — The Lilly Health Channel on YouTube—www.youtube.com/lillyhealth—was recently honored with a Gold Web Health Award in the Social Media: YouTube category. The YouTube channel, managed by Lilly USA, LLC, (NYSE: LLY) features inspiring and informational videos on health and wellness, employee and community outreach efforts, health innovation, Lilly programs and other non-product-branded initiatives. It was the only Gold winner. One Silver, one Bronze and two Merit award winners were also recognized.
Videos on the channel spotlight personal experiences with diseases like Alzheimer’s disease, what diabetes care means to Lilly employees, and programs such as Connecting Hearts Abroad, Lilly’s global service program that sends hundreds of Lilly employees around the world as ambassadors to assist people and communities in need. The educational and motivational videos are intended to inspire individuals to make healthy lifestyle choices and provide insight into Lilly’s diverse, talented team and innovative projects.
The Web Health Awards is organized by the Health Information Resource Center, a national clearinghouse for professionals who work in consumer health fields. The awards recognize high-quality digital health resources for consumers and health professionals.
A panel of professionals judged entries based on content, format, success in reaching the targeted health audience and overall quality. Entries were awarded by division and category. Divisions included, but were not limited to, Media/Publishing, Hospital (300+ beds/less than 300 beds), Medical Communications, Pharmacy/Drug Store, Health System, etc. Categories included Blog, E-Newsletter, Intranet, Medical Education, Website, RSS Feed and Social Media, to name a few.
About Eli Lilly and Company
Lilly, a leading innovation-driven corporation, is developing a growing portfolio of pharmaceutical products by applying the latest research from its own worldwide laboratories and from collaborations with eminent scientific organizations. Headquartered in Indianapolis, Ind., Lilly provides answers — through medicines and information — for some of the world’s most urgent medical needs. Additional information about Lilly is available at www.lilly.com.